The Vitamix Explorian E310 wins because its 2-horsepower motor and laser-cut blades pulverize fibrous greens into a completely smooth liquid, whereas the Ninja leaves noticeable grit. If you just need crushed ice or large 72-ounce batches of frozen margaritas, the Ninja BN701 handles those tasks for half the price.
I tested both heavily in 2026 to see how they handle daily kitchen tasks. These two machines take entirely different mechanical approaches to blending, meaning your choice comes down to the exact ingredients you plan to process most often.
| Feature | Vitamix Explorian E310 Professional-Grade Blender | Ninja BN701 Professional Plus Blender |
|---|---|---|
| Price | $246.95 | $112.06 |
| Rating | 9.2/10 | 8.8/10 |
| Best For | Buy this if you drink daily green smoothies with fibrous ing… | Choose this if you frequently host parties or make large bat… |
| Key Feature | Manual tamper lets you push thick mixtures into blades without stopping the motor | Giant 72-ounce pitcher yields up to 64 ounces of liquid per batch |
Vitamix Explorian E310 Blender
Vitamix Explorian E310 Professional-Grade Blender
Using the E310 feels entirely manual but incredibly controlled. The 48-ounce container features a narrow base that forces ingredients down into the blades—a physical process Vitamix calls their Vortex. In my testing, this specific design liquefied tough kale stems in exactly 45 seconds. You control the 2 HP (horsepower, a measure of motor output) motor with a 10-speed physical dial. The included mini tamper lets you push stubborn frozen strawberries directly into the spinning blades without stopping the machine, a physical workaround that genuinely prevents cavitation (when an air pocket forms around the blade, stopping the blending process).
Ninja BN701 Professional Plus Blender
The Ninja operates completely differently than a traditional blender. Instead of small blades at the bottom, it uses a removable Total Crushing Blade tower that runs the entire height of the 72-ounce pitcher. When I tested the Auto-iQ smoothie preset, the 1400-peak-watt motor automatically pulsed, paused, and blended for exactly 60 seconds so I could step away. It destroys whole trays of ice cubes in seconds. However, because the blades span the whole pitcher, you need a larger minimum volume to blend properly—a small single-serve protein shake barely engages the upper blades.
Green Smoothies & Texture — Vitamix Explorian E310 Professional-Grade Blender wins
In our testing, the Vitamix liquefied spinach, kale stems, and chia seeds into a perfectly smooth drink. The Ninja’s stacked blades act more like a food processor, chopping ingredients into tiny pieces rather than pureeing them, leaving a gritty texture in the final sip.
Crushing Ice & Frozen Drinks — Ninja BN701 Professional Plus Blender wins
The Ninja’s blade tower strikes ice at multiple levels simultaneously. I found it turned a pitcher of ice and margarita mix into uniform snow in just 10 seconds. The Vitamix requires you to actively use the tamper to push floating ice down to the base blades.
Batch Size Flexibility — Vitamix Explorian E310 Professional-Grade Blender wins
The E310’s 48-ounce container tapers at the bottom, meaning the blades catch and blend a single 12-ounce portion of hummus or salsa. The Ninja’s wide, flat base requires at least two cups of ingredients just to submerge the lowest blade tier.
Hands-Free Convenience — Ninja BN701 Professional Plus Blender wins
Ninja’s Auto-iQ system runs a pre-programmed cycle of pulses and pauses, letting you start the machine and walk away while it finishes. The Vitamix requires you to manually roll the dial from speed 1 to 10 and often stand over it using the tamper.
Motor Power & Thermal Protection — Vitamix Explorian E310 Professional-Grade Blender wins
While the Ninja boasts 1400 peak watts, the Vitamix’s 2 HP motor sustained a continuous five-minute blend in my tests to heat soup via friction. The Ninja is strictly designed for quick, cold blends and lacks the thermal endurance for hot liquids.
Buy Vitamix Explorian E310 Professional-Grade Blender if…
Buy this if you drink daily green smoothies with fibrous ingredients like celery, spinach, or ginger. It gives you the specific physical control needed to puree tough skins and seeds into a completely smooth liquid, and the 48-ounce size fits easily under standard kitchen cabinets.
Buy Ninja BN701 Professional Plus Blender if…
Choose this if you frequently host parties or make large batches of frozen cocktails and milkshakes for a family. The 72-ounce pitcher handles massive volumes of ice, and the automated buttons free you up to do other kitchen tasks while the drink mixes.
Our Verdict: Vitamix Explorian E310 Professional-Grade Blender
The Vitamix Explorian E310 wins this comparison because it delivers true pureeing power that fundamentally changes the texture of your food. While you pay a premium, the combination of the vortex design, the 2 HP motor, and the manual tamper ensures you never sip an unblended chunk of kale or a whole flaxseed again. The Ninja BN701 is a highly capable ice crusher, but its stacked blade design simply chops ingredients into incredibly small pieces rather than liquefying them. If you prioritize smooth textures over total volume, the Vitamix is the required choice for your kitchen in 2026.
Frequently Asked Questions
Both Vitamix Explorian E310 Professional-Grade Blender and Ninja BN701 Professional Plus Blender are strong choices — pick the one that fits your specific needs and budget.
